Job Description
Client Summary:
- Leveraging AI: Offers clinicians an easy, cost-effective, and stress-free method for conducting MRI studies.
- Advanced Solution: Provides a software-only solution that automates and simplifies CMR exams.
- Broad Compatibility: Usable with MRI scanners from leading manufacturers.
- No Specialization Required: Removes the necessity for specialized CMR technologists.
- Optimized Scheduling: Allows CMRs to be performed within standard scanner time slots.
- Technologist-Friendly: Reduces the stress associated with conducting MRI scans.
- Patient-Centric: Improves comfort and convenience for patients during scans.
Position Responsibilities:
- Marketing Strategy and Execution:
- Develop and implement a holistic marketing strategy that aligns with the business goals and objectives.
- Create and manage marketing campaigns that generate awareness and interest in the AI-driven cardiac imaging solutions.
- Build a powerful lead generation engine to drive sales pipeline growth.
- Brand Awareness and Positioning:
- Establish and enhance their brand presence in the cardiac imaging and AI sectors.
- Develop and execute PR strategies to generate media coverage and thought leadership.
- Overhaul existing market positioning to better reflect the company’s innovative offerings.
- Manage digital marketing efforts, including social media, content marketing, SEO, and SEM.
- Sales Enablement:
- Collaborate with the sales team to develop effective sales tools and materials.
- Provide insights and training to the sales team to improve their understanding of the market and product positioning.
- Develop and refine messaging that resonates with key stakeholders, including healthcare providers, payers, and patients.
- Market Research and Analysis:
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Analyze data to measure the effectiveness of marketing campaigns and adjust strategies as needed.
- Provide insights to inform product development and business strategy.
- Digital Advertising and Lead Generation:
- Plan and execute digital advertising campaigns to support lead generation and brand awareness.
- Leverage organic efforts, conference presence, PR, and directed outreach via email campaigns to generate leads during the initial commercialization phase.
- Utilize CRM systems to track and manage leads, ensuring effective follow-up and nurturing.
- Leadership and Collaboration:
- Build and lead a high-performing marketing team as the company grows, initially through contractors and later full-time employees.
- Foster a collaborative and innovative culture within the marketing department and across the organization.
- Act as a strategic thought partner with the CEO and Head of Sales, providing input on overall business strategy and direction.
Experience & Skills:
Required Experience and Qualifications:
- Proven experience in a senior marketing role, preferably in the cardiac imaging, medical imaging, or AI healthcare industry.
- Strong understanding of AI technologies and their applications in healthcare.
- Demonstrated ability to thrive in a startup environment, with a track record of navigating ambiguity and driving market entry strategies.
- Experience in downstream marketing, with a focus on demand generation, lead generation, and sales enablement.
- Excellent strategic thinking, problem-solving, and analytical skills.
- Exceptional communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.
- Experience with CRM systems and other marketing technology tools.
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
Preferred Experience and Qualifications:
- Experience in the cardiac imaging field.
- Familiarity with regulatory requirements and reimbursement landscape in the healthcare industry.
Compensation $250k, Health Insurance, 401k, Paid Vacation #J-18808-Ljbffr
Job Tags
Full time, For contractors,